A recent publication in an Indian journal stated that "Charak is known as the dad of Ayurveda (or) the dad of Ayurvedic medication.” Such inappropriate terms used in science communication are called “tortured phrases”. The use of such phrases could suggest deeper issues in science communication, such as concealment of plagiarism and fraudulent research facilitated by paper mills. Non-expert writers and AI tools are being used in the mass production of research articles in paper mills that report fabricated data, graphs and tables mimicking legitimate research papers. Although efforts are being made to detect tortured phrases, poor editorial review allows the publication of articles with tortured phrases in reputed journals. This compromises scientific integrity and leads to wastage of resources. Proper screening, rejection of inappropriate language and transparency in the editorial process can help to curb this unethical practice.