Munnabhai, the don who takes on the mantle of ethics in medical practice in the film Munnabhai MBBS, is the quintessential response to the death of ethics in the medical profession. Munnabhai fails to become a doctor and rightly so, but he sends a message to the medical profession which is convinced of its own greatness and preoccupied with amassing fortunes from people's misery: Medicine is a service that cannot be governed by 'cold' science alone. It must have a human touch.