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Saving lives, or styling them?

Jeeja M C, Jayakrishnan T

DOI: 10.20529/IJME.2012.020


The past few years have witnessed the rise of highly publicised “lifestyle” drugs. They are used to alter our appearance, physical and mental capabilities, the effects of aging, and so on. As the availability of a treatment can convert a lifestyle wish into a health need, the pharmaceutical industry becomes a key player in the process of medicalisation, where normal conditions get pathologised.

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