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Media Review : The “morning after” pill: misleading messages

Saumya Rastogi Rastogi

DOI: 10.20529/IJME.2011.022


Abstract

Ever since emergency contraceptives (ECs) have received a go ahead in the Indian pharmaceutical market, myriad advertisements featuring ECs have hit television, the internet and the print media. Out of the various EC advertisements, this particular ad is especially appalling as it sends out entirely misleading messages.

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