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Is brand endorsement by medical associations ethical?

Anupama Sukhlecha

DOI: 10.20529/IJME.2008.038


Abstract

A recent news item reported on the Indian Medical Association’s decision to endorse the Tropicana brand of fruit juices and Quaker brand of oats. The director of the Centre for Science and Environment, Sunita Narain, has objected to the association’s actions, calling them “advertisement tricks”.

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