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Drug promotional practices in Mumbai: a qualitative study

Nobhojit Roy, Neha Madhiwalla, Sanjay A Pai

DOI: 10.20529/IJME.2007.020


Abstract

We conducted a qualitative study to determine the range of promotional practices influencing drug usage in Mumbai. Open-ended interviews were conducted with 15 senior executives in drug companies, 25 chemists and 25 doctors; focus group discussions were held with 36 medical representatives.

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