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Don’t use great people to sell your drug

Jaykaran -

DOI: 10.20529/IJME.2011.104


There are various methods by which physicians can be influenced by pharmaceutical companies: through drug representatives, free lunches, industry-sponsored trips to exotic locations, gifts, research funds, free conference registration, consulting fees for participation as a guest speaker, financing publication of research articles, etc. Various studies conducted on the influence of these marketing strategies on physicians’ drug prescribing behaviour suggest that physicians are influenced by these strategies.

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