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A wake-up call on HIV

Anant Bhan

DOI: 10.20529/IJME.2008.071


Abstract

Produced by NRI film director Mira Nair’s company Mirabai Films, and funded by the Bill and Melinda Gates Foundation, AIDS Jaago is a collection of four short films on HIV/AIDS in contemporary India. Made by top directors, they fall in the middle zone between public awareness campaigns and feature films. Utilising leading actors as characters, they aim to educate on a major public health issue. Without the concerns of producers about box office success, the directors are expected to utilise the cinematic medium to illustrate issues creatively, while keeping mass appeal in mind.

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