The relationship between the press and doctors is difficult to define. Whereas doctors are not allowed, according to their code of ethics, to advertise or talk to the press, one routinely finds gross violation of these rules. One newspaper in this city carries, at least twice a week, a health- or disease- related story, usually written in 'human interest' style. I find this a significant difference between this newspaper and its parent newspaper in Bombay (unless things have changed recently). Indeed, more and more newspapers have started aping this, clearly an indication of what people like to read.