The delivery of medical care in India today leaves a lot to be desired. The government has failed dismally in its goal of providing health care for all. While private medical care can be excellent, not only is it often very expensive, its quality can also vary considerably. Since the healthcare industry today is so poorly organised, it is tempting to treat medicine as a business in order to manage medical care more efficiently. The hope is that managing medical care can not only help to control costs, it can also help to provide better medical care by standardising it to maintain quality control. After all, if health care is a service industry, why not manage it as one?