Ethics, as a code of conduct, go beyond the law. Based on values and morals, they are grounded in the culture of the land, and are open to different interpretations. In addition, ethics in research are modulated to some extent by the culture of "science." It is encouraging that ethical guidelines for social science research in health in India have been formulated recently. Researchers should use such guidelines as a starting point for critical thought and reflection, rather than adhere to them blindly. Often researchers consider ethical questions only while developing research proposals.