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Date of Publication: January 01, 2011
DOI: https://doi.org/10.20529/IJME.2011.022
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Media Review : The “morning after” pill: misleading messages
Abstract:
Ever since emergency contraceptives (ECs) have received a go ahead in the Indian pharmaceutical market, myriad advertisements featuring ECs have hit television, the internet and the print media. Out of the various EC advertisements, this particular ad is especially appalling as it sends out entirely misleading messages.
Copyright and license ©Indian Journal of Medical Ethics 2016: Open Access and Distributed under the Creative Commons license ( CC BY-NC-ND 4.0), which permits only non-commercial and non-modified sharing in any medium, provided the original author(s) and source are credited.
