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1. Title Title of document Barbie ─ reclaiming pink, pastels, and sparkles
 
2. Creator Author's name, affiliation, country Aashna Viswanathan; Manipal Centre for Humanities, Manipal Academy of Higher Education (MAHE), Karnataka 576 104, INDIA.
 
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4. Description Abstract The colour pink has undergone several generational shifts - from Barbie’s iconic branding, synonymous with fragile femininity, the rise of women’s empowerment movements and gay activism, to its current guise as androgynous and inclusive across sexual identities. Greta Gerwig’s highly anticipated film, Barbie (2023) has its audience once again immersed in Barbie’s world of plastic and pastels, but with a twist. Gerwig feeds on nostalgia to collaborate with Mattel’s legacy of globalising the elite American Dream with the aim of deconstructing the plasticity and “perfection” of Barbie Land. Whether this film was successful in its intention and execution in facilitating a wider debate on the ethical and moral factors in a changing landscape of gender justice requires more reflection.
 
5. Publisher Organizing agency, location Forum for Medical Ethics Society
 
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7. Date (YYYY-MM-DD) 2023-08-10
 
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9. Format File format HTML , PDF
 
10. Identifier Uniform Resource Identifier https://ijme.in/articles/barbie-%e2%94%80-reclaiming-pink-pastels-and-sparkles/
 
11. Source Title; vol., no. (year) Indian Journal of Medical Ethics;: Toxic dust and forgotten lessons
 
12. Language English=en en
 
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