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1. | Title | Title of document | Barbie ─ reclaiming pink, pastels, and sparkles |
2. | Creator | Author's name, affiliation, country | Aashna Viswanathan; Manipal Centre for Humanities, Manipal Academy of Higher Education (MAHE), Karnataka 576 104, INDIA. |
3. | Subject | Discipline(s) | |
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4. | Description | Abstract | The colour pink has undergone several generational shifts - from Barbie’s iconic branding, synonymous with fragile femininity, the rise of women’s empowerment movements and gay activism, to its current guise as androgynous and inclusive across sexual identities. Greta Gerwig’s highly anticipated film, Barbie (2023) has its audience once again immersed in Barbie’s world of plastic and pastels, but with a twist. Gerwig feeds on nostalgia to collaborate with Mattel’s legacy of globalising the elite American Dream with the aim of deconstructing the plasticity and “perfection” of Barbie Land. Whether this film was successful in its intention and execution in facilitating a wider debate on the ethical and moral factors in a changing landscape of gender justice requires more reflection. |
5. | Publisher | Organizing agency, location | Forum for Medical Ethics Society |
6. | Contributor | Sponsor(s) | |
7. | Date | (YYYY-MM-DD) | 2023-08-10 |
8. | Type | Status & genre | |
8. | Type | Type | |
9. | Format | File format | HTML , PDF |
10. | Identifier | Uniform Resource Identifier | https://ijme.in/articles/barbie-%e2%94%80-reclaiming-pink-pastels-and-sparkles/ |
11. | Source | Title; vol., no. (year) | Indian Journal of Medical Ethics;: Toxic dust and forgotten lessons |
12. | Language | English=en | en |
13. | Relation | Supp. Files | |
14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
15. | Rights | Copyright and permissions | All articles published in IJME are available on its website free of charge. The copyright for published material belongs to IJME/FMES. IJME freely permits the reprint (or reproduction on a website) of articles from the journal, as long as this is for non-commercial use and appropriate credit is given to the author and the journal and publication details are mentioned. The commercial use of our content can be made only after obtaining permission from and on payment to IJME. This is intended to support production of the journal. |