In this comment, I intend to highlight some of the bases of the ethical concerns behind the study in question. I argue that these concerns should be viewed not merely with alarm but also with a sense of urgency for a demand for some ethical imperativeness. The study, I argue, either misreads or downplays the role and significance of certain principles which I posit are fundamental to the framework of medical ethics (the justification for considering these principles fundamental demands a separate essay)