Vol , Issue Date of Publication: October 01, 2011
DOI: https://doi.org/10.20529/IJME.2011.104

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Don’t use great people to sell your drug

Jaykaran -
Abstract:
There are various methods by which physicians can be influenced by pharmaceutical companies: through drug representatives, free lunches, industry-sponsored trips to exotic locations, gifts, research funds, free conference registration, consulting fees for participation as a guest speaker, financing publication of research articles, etc. Various studies conducted on the influence of these marketing strategies on physicians' drug prescribing behaviour suggest that physicians are influenced by these strategies.


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©Indian Journal of Medical Ethics 2016: Open Access and Distributed under the Creative Commons license ( CC BY-NC-ND 4.0),
which permits only non-commercial and non-modified sharing in any medium, provided the original author(s) and source are credited.

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