Vol , Issue Date of Publication: January 01, 2004
DOI: https://doi.org/10.20529/IJME.2004.009

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A comparison of codes of pharmaceutical marketing practices

Amitava Guha
Abstract:
The promotion of any irrational drug combination is bound to be unethical. It is also unethical to promote an irrational claim. The need of determining an ethical code of promotion of medicine is important.


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©Indian Journal of Medical Ethics 2016: Open Access and Distributed under the Creative Commons license ( CC BY-NC-ND 4.0),
which permits only non-commercial and non-modified sharing in any medium, provided the original author(s) and source are credited.

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