Vol , Issue Date of Publication: October 01, 2007
DOI: https://doi.org/10.20529/IJME.2007.076

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The persuasive power of truth

Thomas Xavier
Abstract:
Usually in this column we review a movie or documentary that might interest the medical community. This time we make a slight departure and discuss an advertising campaign that has truly worked for the good of society.


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©Indian Journal of Medical Ethics 2016: Open Access and Distributed under the Creative Commons license ( CC BY-NC-ND 4.0),
which permits only non-commercial and non-modified sharing in any medium, provided the original author(s) and source are credited.

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